Effective 30-60-90 Day Marketing Plan for Startups

Image Credit: Skynet

Curated by Paul Helmick

A structured 30-60-90 day marketing plan accelerates early startup growth and helps teams focus on the right priorities at each phase.

This phased approach ensures efforts are measurable, actionable, and scalable as your company evolves.

Paul’s Perspective:

Having a clear, phased marketing plan eliminates guesswork and misalignment for startup teams. This approach offers a proven roadmap to prioritize resources and track what actually moves the needle, minimizing wasted effort and maximizing growth potential.

Key Points in Article:

  • The plan segments activities into three core stages, each with targeted objectives and deliverables.
  • First 30 days focus on research, competitive analysis, and foundational messaging.
  • Day 31-60 centers on campaign testing, audience targeting, and channel experimentation.
  • Days 61-90 emphasize scaling what works and optimizing metrics for ongoing success.

Strategic Actions:

  1. Conduct market and competitor research to inform strategy.
  2. Establish clear, measurable objectives for each 30-day phase.
  3. Develop foundational messaging and branding assets.
  4. Experiment with different marketing channels to identify what resonates.
  5. Analyze results and double-down on successful tactics for scalability.

Dive deeper > Full Story:

The Bottom Line:

  • A structured 30-60-90 day marketing plan accelerates early startup growth and helps teams focus on the right priorities at each phase.
  • This phased approach ensures efforts are measurable, actionable, and scalable as your company evolves.

Ready to Explore More?

We work side-by-side with clients to craft and implement focused marketing plans that move the dial. If you want strategic support to bring structure and momentum to your next phase of growth, let’s connect.