Marketing
Paul’s Perspective: Influencer spend is becoming a procurement and measurement problem, not a creative one. The same creator can be a smart buy or an expensive miss depending on rights, exclusivity, and whether you’re paying for posts, assets, or paid...
Technology
Paul’s Perspective: When connectivity becomes an orbital utility, it changes the competitive baseline for speed, coverage, and business continuity—especially for distributed operations, remote workforces, and field service teams. Leaders should treat this as a...
Business
Paul’s Perspective: Profit sharing forces a leadership decision: do you want incentives to be a “nice-to-have” bonus, or a designed system that shapes behavior quarter after quarter. The difference is governance—clear rules, clean financials, and consistent...
Marketing
Paul’s Perspective: Most mid-market B2B teams still market to an abstract “account” while the actual decision is made by a handful of individuals optimizing for career risk, time, and certainty. The business-to-person lens forces a more realistic view of how...
Business
Paul’s Perspective: The practical question for leaders isn’t whether college has value in the abstract; it’s whether your business is paying an unnecessary “credential tax” in hiring and promotion. When degrees are used as a blunt filter, you risk excluding...
