Key SMS Marketing Trends for U.S. Businesses in 2025

Image Credit: Skynet

Curated by Paul Helmick

SMS marketing use and acceptance continue to rise among both consumers and marketers.

Companies leveraging SMS are seeing notably higher engagement rates and measurable returns.

Paul’s Perspective:

As digital communications evolve, SMS remains a highly effective direct channel to reach customers instantly. With rapid response rates and proven ROI, adopting SMS marketing is an actionable way to stand out from the competition and efficiently engage your audience.

Key Points in Article:

  • Over 60% of marketers plan to increase their SMS marketing budgets this year.
  • Nearly 80% of consumers check text messages within minutes, leading to open rates above 90%.
  • Retail and ecommerce businesses rank as top adopters of SMS-driven campaigns in the U.S.
  • Personalization and two-way messaging significantly boost conversion rates in SMS campaigns.

Strategic Actions:

  1. Evaluate current SMS marketing efforts and identify gaps or opportunities.
  2. Increase personalization in messaging to drive higher engagement.
  3. Allocate or grow budget specifically for mobile and SMS initiatives.
  4. Implement two-way messaging features for greater customer interaction.
  5. Monitor key performance indicators such as open, click-through, and conversion rates.

Dive deeper > Full Story:

The Bottom Line:

  • SMS marketing use and acceptance continue to rise among both consumers and marketers.
  • Companies leveraging SMS are seeing notably higher engagement rates and measurable returns.

Ready to Explore More?

We work alongside you to design impactful SMS marketing strategies that drive real results. Connect with our team if you’d benefit from a collaborative approach to making the most of mobile outreach for your business.