by Paul Helmick | Marketing
Paul’s Perspective: Understanding the dichotomy of CMOs’ confidence and their need for digital prowess is crucial for businesses aiming to maintain a competitive edge. This article underscores the gap and the opportunity for growth in the digital space,...
by Paul Helmick | Marketing
Paul’s Perspective: The article pinpoints a critical junction in modern marketing—while CMOs possess overall strategic prowess, the need for advancement in digital strategies underscores the drastic shift in the discipline. It’s a call to action for...
by Paul Helmick | Business
Paul’s Perspective: Understanding the varying degrees of digitalization by industry is crucial for tailoring strategy. This knowledge aids in competitive benchmarking and can steer investment in technology that aligns with industry norms and customer...
