Digital video advertising spend has officially surpassed linear TV for the first time.
This shift marks a significant milestone in advertising trends, indicating a pivot towards digital channels over traditional mediums.
Article Topics: Business | Marketing | Technology
Over 1,000 concise articles capturing the most valuable insights for executives, owners, and leaders.
7Cs Framework for Social Media Marketing Success
This article distills social media marketing success into a comprehensible 7Cs framework.
It offers actionable insights for enhancing engagement and driving growth.
U.S. Digital Ad Revenue Reaches New Peak
In 2023, the U.S. digital advertising industry achieved an unprecedented milestone, marking a new record in revenue.
This surge underscores the vital role and ever-growing importance of digital channels in today’s marketing strategies.
Trends in Trade Shows and Event Marketing
This article reveals the evolving landscape of trade shows and event marketing, highlighting their continued importance in today’s business environment.
It underscores the need for companies to adapt their strategies to remain competitive.
Enterprise B2B CMOs’ Top Priorities Unveiled
This analysis reveals the strategic priorities of CMOs in enterprise B2B environments.
Understanding these priorities offers insight into current marketing trends and strategic directions.
An Analysis of B2B Buying Dynamics
The B2B buying process has become more complex, with an increase in the number of stakeholders involved in purchasing decisions.
This has significant implications for B2B marketers, who must adjust their strategies to effectively reach and influence a broader decision-making unit.
Top Marketing Priorities for Expanding B2B Firms
For B2B companies experiencing growth, focusing on six key marketing priorities can significantly influence their success trajectory.
This emphasizes strategic alignment with buyer needs and leveraging technology for enhanced customer engagement.
Crafting a Concise Two-Page Marketing Strategy
Creating a straightforward, two-page marketing plan can significantly streamline your business’s approach to marketing.
This method focuses on efficiency and clarity, saving time and resources while setting clear objectives.
Social Media Marketing Schedule Checklist
Mastering the timing and consistency of social media marketing can dramatically increase engagement and audience reach.
This infographic provides a strategic checklist to organize and deploy effective social media campaigns.
Social Media’s Rise in Compelling B2B Campaigns
B2B marketers are increasingly embracing social media.
It has become an integral part of effective digital campaigns.
Visualizing the B2B Procurement Process
Understanding the B2B buying process is pivotal for effective sales and marketing strategies. It creates a roadmap for businesses to align with their clients’ purchasing pathways.
Emerging Email Design Trends for The Year
The article discusses cutting-edge email design trends shaping the industry this year.
It highlights their significance in enhancing user engagement and driving better campaign results.