This article explores the return on investment for B2B companies investing in AdWords.
It highlights the factors influencing ROI and benchmarks for comparison.
Article Topics: Business | Marketing | Technology
Over 1,000 concise articles capturing the most valuable insights for executives, owners, and leaders.
CMOs Leaving Their Posts at Increased Rate
Chief Marketing Officers are vacating their roles more frequently, signaling a shift in the marketing landscape.
The trend underscores the evolving expectations and challenges faced by today’s marketing executives.
Facebook’s Growing Dominance in Content Sharing
Facebook’s rise as the prime content-sharing platform underscores its influence in digital marketing.
The platform’s dominance is shaping how businesses strategize their content dissemination.
10 Top Strategies for Local Customer Retention
Discover the top tactics for local businesses to retain customers.
These strategies can significantly boost customer loyalty and repeat business.
20 Forecasts Every Email Marketer Must Know
Discover key trends predicted to shape the future of email marketing.
Understand the strategic implications these could have on your campaigns.
Dunbar’s Numbers Reevaluated in New Study
A recent study offers a fresh perspective on Dunbar’s Numbers, challenging long-held assumptions about social connections.
It provides new insights on how many relationships individuals can comfortably maintain.
Email Leads SMB Retail Customer Acquisition
For small and midsize retailers, email marketing stands as the most effective digital tool for customer acquisition and retention.
The tactic proves more successful than social media, company websites, and display ads.
Sales Strategies in the Digital Era
Effective sales tactics have evolved with the digital age, focusing on personalized customer experiences.
This transition necessitates an understanding of new digital tools and platforms.
50 Overused Cliches to Avoid in Writing
The article delivers a critical look at the overuse of cliches in professional communication.
It urges readers to abandon these hackneyed phrases for clear, original expression.
Facebook’s News Feed Likely All Video in 5 Years
A Facebook executive forecasts a significant shift in the platform’s News Feed content, projecting a predominantly video-based medium within five years.
This shift underscores the growing importance of video content in engaging users on social media.
Social Network Ad Size Guide for Better Campaigns
Discover the optimal ad sizes and specifications for advertising across various social platforms.
This quick reference aids in creating effective social media ad campaigns.
Forecast: Marketing and Advertising Hiring Trends
A forecast on hiring trends reveals a growth in demand for marketing and advertising professionals.
Specialized skill sets in digital and content marketing are particularly sought after.