A forecast on hiring trends reveals a growth in demand for marketing and advertising professionals.
Specialized skill sets in digital and content marketing are particularly sought after.
Article Topics: Business | Marketing | Technology
Over 1,000 concise articles capturing the most valuable insights for executives, owners, and leaders.
Email Marketing Compared to Social Media Outreach
The article examines the effectiveness of email marketing versus social media for businesses.
It highlights the unique advantages each platform offers in a digital strategy.
Frequency Effect on Email Read Rates
Determining the optimal sending frequency for emails is crucial for read rate success.
Excessively frequent emails can lead to diminishing returns.
44% of US Adults Use Facebook for News
A significant 44% of American adults now read news on Facebook.
This highlights the social platform’s growing role in the distribution of news.
Google Commands 12% of Global Media Expenditure
Google’s substantial influence on global media spend has reached 12%.
This positions the company as a dominant player in the advertising landscape.
CMOs Feel Confident in Strategy But Seek Digital Marketing Aid
Chief Marketing Officers (CMOs) express a strong sense of confidence in their strategic thinking capabilities.
However, they acknowledge the need for more assistance in the realm of digital marketing.
CMOs Value Strategic Insight But Seek Digital Marketing Aid
Chief Marketing Officers (CMOs) are confident in their strategic abilities yet they identify digital marketing as an area requiring the most support.
This reflects the evolving landscape of marketing where digital skills are increasingly vital.
Smartphone Usage Preferences Ranked
This article identifies the most prioritized activities by smartphone users.
It provides insights into the diverse usage patterns and preferences.
Insights on the Current Digital Marketing Landscape
The article discusses the rapid evolution of digital marketing and its necessity for business growth.
It outlines strategies for staying competitive in a market dominated by digital channels.
21 Budget-Friendly Video Marketing Ideas for SMEs
Video marketing can be affordable for small businesses.
This article provides 21 cost-effective strategies to engage audiences.
Most Popular Email Clients Users Prefer
Understanding popular email clients is crucial for optimizing email marketing strategies.
This knowledge allows for tailored content that increases engagement and conversion rates.
Strategic Programs Shaping Marketing
This article highlights the strategic programs that are set to define the marketing landscape in 2020.
These initiatives are crucial for marketing departments to innovate and stay competitive.