Digital Marketing Spend Continues to Surge

Digital Marketing Spend Continues to Surge

Paul’s Perspective: Understanding the upward trend in digital marketing spend is crucial for businesses looking to remain competitive. Companies that align their marketing budgets with this shift have a better chance of effectively engaging with their audience...
Welcoming the Phablet Era

Welcoming the Phablet Era

Paul’s Perspective: Understanding the trend towards phablet devices is crucial for businesses in developing customer-centric mobile strategies. Recognizing the shift in consumer preferences can inform better product design, marketing approaches, and content...
US Smartphone Users’ Device Check Frequency

US Smartphone Users’ Device Check Frequency

Paul’s Perspective: This article is critical for marketers to comprehend the mobile usage patterns of their audience. It aids businesses in tailoring their digital marketing efforts to the most opportune moments, thereby maximizing impact and engagement. Key...