Digital marketing investment is on the rise, overtaking traditional mediums.
This shift signifies the growing importance of digital platforms in reaching target audiences.
Article Topics: Business | Marketing | Technology
Over 1,000 concise articles capturing the most valuable insights for executives, owners, and leaders.
Assessing Stress Levels in the Marketing World
This piece examines the prevalent stress factors affecting marketers today.
It provides insights into how professionals can better manage their stress levels.
Media and Entertainment Industry’s Digital Ad Spend Trends
Digital advertising within the media and entertainment sectors shows significant growth.
This trend reflects the industry’s adaptation to changing consumer habits.
Overview of B2B Product Marketing
This article offers a detailed look into the landscape of B2B product marketing in 2015.
It reveals trends, challenges, and practices shaping the industry.
Top Email Marketing Initiatives
Email marketing remains a top priority for marketers in 2016.
Improving personalization and data-driven strategies are at the forefront.
Top Three Marketing Channels to Prioritize
The article identifies the most critical digital marketing channels businesses are focusing on.
It explores their effectiveness and the rationale for their prioritization.
Essential Metrics to Inform Business Marketing Decisions
Identifying and understanding key business metrics is crucial for decision-making.
These metrics provide valuable insights into market trends, customer behaviors, and campaign effectiveness.
Top Content Marketing Trends
This article identifies the prevailing content marketing trends of the year 2015.
It underscores their impact on the marketing industry.
US Smartphone Users’ Device Check Frequency
The article explores the frequency at which US smartphone users check their devices and its implications for marketing strategies.
Understanding users’ habits can guide businesses in optimizing their mobile marketing timing.
Updating Video Marketing Stats for Today’s Market
Video marketing has become an indispensable tool for businesses looking to engage audiences and drive sales.
Recent statistics reveal its growing impact and the need for companies to incorporate video into their digital strategies.
Timing of B2B Client Engagement with Sales Teams
Understanding when B2B customers prefer to engage with sales representatives can significantly influence conversion rates.
Strategic timing in initiating contact is crucial for sales success.
Key Social Media Trends
Ofcom’s latest report reveals the evolving trends in social media use.
It underlines the significance of understanding these trends for effective digital marketing.