by Paul Helmick | Technology
Paul’s Perspective: The Dropbox incident serves as a stark reminder that a single point of failure can lead to significant security breaches. Understanding and mitigating the risks of password reuse is essential for the protection of user data and maintaining...
by Paul Helmick | Business
Paul’s Perspective: The relevance of staying informed on these trends cannot be overstated. They are not mere predictions but are defining the business environment right now, being proactively prepared can mean the difference between leading or lagging in your...
by Paul Helmick | Marketing
Paul’s Perspective: Understanding Facebook’s growing grip on content sharing can offer businesses critical strategic advantages. Embracing this trend may be vital for remaining competitive in the digital landscape. Key Points in Article: Facebook now captures a...
by Paul Helmick | Marketing
Paul’s Perspective: This article uncovers why retention strategies are pivotal for the growth of local businesses. It emphasizes how loyal customers are less expensive to market to and more likely to convert, making retention efforts a high ROI activity. Key...