by Paul Helmick | Business
Paul’s Perspective: Understanding the trend towards phablet devices is crucial for businesses in developing customer-centric mobile strategies. Recognizing the shift in consumer preferences can inform better product design, marketing approaches, and content...
by Paul Helmick | Marketing
Paul’s Perspective: Understanding the upward trajectory of digital ad spend in the media and entertainment industry is crucial for businesses looking to stay competitive. It underscores the importance of aligning advertising strategies with consumer preferences...
by Paul Helmick | Technology
Paul’s Perspective: For business professionals reliant on their smartphones, Apple’s Smart Battery Case offers a blend of extra battery life and smart integration with their iPhone. This combination is essential for staying connected and productive...
by Paul Helmick | Marketing
Paul’s Perspective: Understanding the currents of B2B product marketing provides a compass for businesses navigating the complex seas of digital strategy and customer engagement. This article distills past patterns and current practices, offering a guidepost for...
by Paul Helmick | Technology
Paul’s Perspective: The slowing growth of Apple’s App Store is a critical barometer for the mobile app market and hints at trends that all digitally-focused businesses should heed. Understanding these shifts can help inform strategies for driving customer...
