Marketing
Paul’s Perspective: Most mid-market B2B teams still market to an abstract “account” while the actual decision is made by a handful of individuals optimizing for career risk, time, and certainty. The business-to-person lens forces a more realistic view of how...
Business
Paul’s Perspective: The practical question for leaders isn’t whether college has value in the abstract; it’s whether your business is paying an unnecessary “credential tax” in hiring and promotion. When degrees are used as a blunt filter, you risk excluding...
Business
Paul’s Perspective: Understanding how homebuilders are responding to economic and demand shifts is critical for any business leader navigating markets sensitive to customer affordability or rapid changes. This article highlights adaptive strategies that could...
Business
Paul’s Perspective: AI adoption isn’t just a technology play—it’s a people and culture challenge at its core. Leaders who prioritize thoughtful workforce planning and continuous learning will be better positioned to realize AI’s benefits while...
Technology
Paul’s Perspective: Staying ahead in business increasingly depends on leveraging AI at the pace it evolves—what once took years to develop can now be implemented and iterated in weeks, dramatically increasing your ability to adapt and compete. Key Points in...
