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U.S. Digital Ad Revenue Reaches New Peak

U.S. Digital Ad Revenue Reaches New Peak

In 2023, the U.S. digital advertising industry achieved an unprecedented milestone, marking a new record in revenue.

This surge underscores the vital role and ever-growing importance of digital channels in today’s marketing strategies.

CEO Key Focus Areas for the Year Ahead

CEO Key Focus Areas for the Year Ahead

As businesses navigate an increasingly complex landscape, CEOs are concentrating on enhancing operational efficiency and agility to drive growth.

This strategic focus is aimed at preparing organizations to better respond to emerging challenges and opportunities.

Hiring Managers Show Bias Toward Gen Z and Seniors

Hiring Managers Show Bias Toward Gen Z and Seniors

A recent survey reveals hiring managers’ biases against both younger and older workers, impacting workplace diversity.

This presents challenges in creating inclusive environments and leveraging the full range of talents across age groups.

Top College Majors Ranked by Unemployment Rates

Top College Majors Ranked by Unemployment Rates

This article ranks college majors by their associated unemployment rates, highlighting the fields with the best and worst employment outlooks.

The data serves as a crucial guide for students making career choices, providing a clear view of potential job market outcomes.

Trends in Trade Shows and Event Marketing

Trends in Trade Shows and Event Marketing

This article reveals the evolving landscape of trade shows and event marketing, highlighting their continued importance in today’s business environment.

It underscores the need for companies to adapt their strategies to remain competitive.

An Analysis of B2B Buying Dynamics

An Analysis of B2B Buying Dynamics

The B2B buying process has become more complex, with an increase in the number of stakeholders involved in purchasing decisions.

This has significant implications for B2B marketers, who must adjust their strategies to effectively reach and influence a broader decision-making unit.

Low-Code Platforms Enable Non-Developer Creation

Low-Code Platforms Enable Non-Developer Creation

Low-code development platforms are democratizing software creation, allowing individuals with minimal coding expertise to build applications.

This shift is not only making app development more accessible but also has the potential to expand the role of citizen developers in data science.

Leading Industries for Remote Work Trends

Leading Industries for Remote Work Trends

The surge in remote work has significantly shifted which industries are leading the way in hiring remote workers.

This change reflects broader transformations in the job market and workforce expectations.